Yohji Yamamoto (Japanese: ⼭山 本 耀 司, Yamamoto Yōji) (born in Yokohama, 3 October 1943) is a Japanese fashion designer, debuted in Paris in 1981, is one of the most renowned names in the international design scene and one of the most influential and enigmatic fashion designers of the past forty years.
While the unique philosophy and distinctive style of the man behind the eponymous brand is the fairy tale of the legend, over the years, the Japanese fashion designer, who prefers to call himself “tailor”, earned some of the most coveted design prizes in the world : the Chevalier of Ordre des Arts et des Lettres, Medal of Honor with Purple Ribbon, the Ordre national du Mérite, the Royal Designer for Industry and the Master of Design award by Fashion Group International. Y’s is designer Yohji Yamamoto’s very first brand (1977 Tokyo collection debut) and to this day it bears his vision and philosophy. Since 2003, is Yohji Yamamoto also responsible for the Production Line Y-3 for the Adidas brand.
Ten years ago, together with adidas we created something that did not exist before and completely projected the future. My desire was and is to make sportswear elegant and chic. adidas is a very personal inspiration to me …it enriches my creative life.’ – Yohji Yamamoto, 2011
He also made designs for other fashion brands such as Hermès and Mandarina Duck. In 2007 his work was exhibited at the Fashion Museum in Antwerp. Yamamoto’s daughter Limi Yamamoto is also a fashion designer with the line Limi Feu with a first show at the end of October 2007 in Paris. As the son of a tailor, he studied law at Keio University. He then followed a fashion course at the Bunka College in Tokyo.